Conscious business growth with influencer marketing – JV Crum III

By November 27, 2017Podcast

JV Crum III, founder of “Conscious Millionaire” for coaches and consultants, shares his insights on what it takes to succeed with influencer marketing while running a conscious business that creates a legacy and long-lasting impact.

JV’s Journey

JV started his first business at age 4! He was tired of being told “we don’t have that much money,” so he decided he would become a millionaire. He achieved his goal at age 25.

He “had it all,” but in only 3 months he realized there was something wrong with the story. He didn’t really “have it all.” “If you have money, all you have are things you can buy with money, but that’s all,” he says. That’s what started his search for purpose and meaning.

As he tried to find meaning, and use what he found in a way that benefited the world, he became an influencer. Now, his Conscious Millionaire podcasts have attracted over 12 million listeners.

Your influencer marketing story: JV Crum’s position as an influencer

JV says he became an influencer because he intended to make a difference and found a way to do that. His goal wasn’t to become an influencer, but to find meaning by helping others.

His number one goal: To see everyone win.

As an influencer who receives hundreds of pitches to appear on his show, JV selects who he will accept based on the alignment between the proposals and his mission. “You can see it through the energy of the words and the way the sentences are constructed,” he says.

Cookie-cutter pitches won’t grant anyone an appearance on his show.

What works: a great message that will bring value to the listeners.

Business has evolved in a way that the authentic desire to deliver value first is a must.

Worst influencer marketing moment

JV joined a high-priced mastermind for people creating info products, but soon he realized the leader of the group’s values were not a match to his. That experience made him wonder whether he wanted to create a connection with the other members in the group, who were likely to share the same values of the leader.

At the time, he was trying to break in. Strategically, joining the mastermind was a good idea, but because there was a value mismatch, it ended up not working out.

“The profit comes from making an impact, but the focus is on making that impact,” JV says as he talks about his values.

His lesson learned: Always look for a commonality of values when you intend to connect with an influencer.

One thing you’re most excited about

JV is excited about his upcoming University specifically designed for coaches and consultants. He wants to give them exactly what they need so that they get wealthier by doing that feels meaningful for them. In the University, he will walk his clients through the different milestones to reach 6 figures and 7 figures in their business, and he will help them become conscious influencers.

Resources mentioned

Gift: 3-Day Challenge for Coaching and Consultants: 7-Figure Formula for Coaches

Social Grow for Instagram:

Book: Expert Secrets by Russell Brunson

JV’s motto

“Trust perfect timing.”

More About JV Crum III

J V Crum III is known for his LIVE On-Camera Trainings where he creates a Breakthrough for coaches and consultants by helping them find $50,000 or more in hidden revenues and develop steps to put it in their bank account. His podcast, Conscious Millionaire, was named by Inc. Magazine as one of the Top 13 Business Shows to listen to in 2017. JV is the author of the #1 best-seller, “Conscious Millionaire: Grow Your Business by Making a Difference.” JV holds graduate degrees in three areas: law, business and psychology and has multiple certifications in NLP and coaching.

Conscious Millionaire Show and Podcast:

Conscious Millionaire Website:



  • Monica Eriksen Norum says:

    Amazing show and brilliant guest! He comes from an humble place even if he has reached so far becoming a millionaire. Money is not all – people are. How to help people and have a bigger purpose is my biggest goal as well. Love listen to you Cloris. Love Monica

    • Cloris Kylie says:

      Monica, thank you so much for your kind words! Yes, without a high purpose, all the other “stuff” doesn’t really make you feel satisfied. That’s why it’s so important to only connect with those who share our same values. Thanks again for your support!