How to approach influencers – Marc Mawhinney

By December 4, 2017Podcast

Marc Mawhinney, host of Natural Born Coaches podcast and founder of “The Coaching Jungle” on Facebook, shares his insights on what it takes to succeed when you want to connect with an influencer.

Marc’s Journey

Marc went through 2 business closures in less than 4 years. Out of that challenge, came the opportunity to become a coach. Through his podcast and thriving Facebook group, Marc has become an influencer.

Your influencer marketing story

Marc’s primary way to connect with influencers is his podcast, Natural Born Coaches.

As an influencer, Marc decides who to connect with based on:

  • How much he trusts the person and how authentic he or she seems to be
  • How much the other person supports his business
  • How customized their first attempt to connect is
  • Whether their request has a specific objective (rather than a broad “get-to-know-you” interaction)

Marc also feels compelled to support those who join his products and programs, and those who show commitment to applying what he teaches.

What has worked best to build and nurture your network?

Marc’s podcast allows him to initiate the connections, and he continues to promote their appearances in the long term.

He clearly communicates what he can and cannot do to support a connection.

He enters all relationships with a long-term approach in mind.

Worst influencer marketing moment

Marc assumed that one of his contacts had created a high-quality product, so he didn’t check it out before putting it out to his community. The product ended up not meeting the expectations of Marc’s audience, so now Marc carefully screens products/offers before agreeing to promote them.

Also, Marc recommends to never make a decision under pressure to collaborate with a connection.

One thing you’re most excited about

Marc’s new speaking engagements, such as his recent presentation at Social Media Marketing World.

Resources mentioned

The Real ABC’s of a Successful Coaching Business

More About Marc

Marc Mawhinneyis a lifelong entrepreneur who’s on a mission to help coaches build successful businesses! He achieves this with his coaching programs; his podcast, Natural Born Coaches;his Facebook group The Coaching Jungle, and his exclusive print newsletter Secret Coach Club www.SecretCoachClub.com He frequently makes media appearances and is a contributor for Entrepreneur.com. You can learn more about Marc at: www.NaturalBornCoaches.com

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