“Relationship Marketing” is one of those terms that gets thrown around without a clear understanding of what it really entails. But relationship marketing is the way to grow your business in our digital age!
That’s why I was thrilled to welcome Relationship Marketing Expert Brian Basilico to my show.
During the conversation, Brian shares:
- What relationship marketing means and how it can help you get new clients
- The role of relationship marketing as you nurture connections with potential clients and business partners
- The role of social media in relationship marketing
- How to decide what social media platforms to focus on
- How to track the effectiveness of your relationship marketing efforts on social media
Watch the video interview here or listen on iTunes!
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More about Brian Basilico
Brian Basilico is an internationally recognized author of the award winning and best selling book “It’s Not About You, It’s About Bacon! Relationship Marketing In A Social Media World!” He is a speaker, trainer, adjunct professor and brings over 35 years of marketing experience to his award-winning internet marketing company, B2b Interactive Marketing, Inc.
Brian is a syndicated blogger, podcaster, and a sought after guest expert featured in Entrepreneur and Inc., magazines, articles, radio shows and podcasts.
Learn more about other publications by Brian- The Bacon System – Sizzling’ Hot Recipes That Grow Your Business